Thread: CRM

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ashu9801 will become famous soon enough
Student of MBA at Institute of Public Enterprise
Hyderabad, Andhra Pradesh
Management Paradise Newbie
Status: Offline
Posts: 216
Join Date: Jul 2006
Location: Hyderabad, Andhra Pradesh
Re: CRM - January 2nd, 2008

some good books on CRM would be

Creating Customer Delight - The How & Why of CRM -Rakesh Seth n kirti seth

The CRM Handbok -A Buss Guide to CRM --Jill dyche n Pearson education Asia

CRM at the sped of light by Paul Greenberg, TMH

CRM by Kristin Anderson & Carol Kerr, TMH
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