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The case explains Cola wars in India and brings out the unique challenges which multinational corporations face in developing countries.
In 2003, the Indian subsidiary of the Coca-Cola Company was awarded the Robert W. Woodruff Award for outstanding business performance. Coca-Cola's turnaround in India had come after a period of heavy investments. During the period 1993-2002, the company had invested $1 billion in India. In 2003, Coca-Cola had 17 manufacturing units, 60 distribution centers catering to 5,000 distributors and one million retail outlets, serviced via trucks and three-wheelers. Coca-Cola directly employed 10,000 people.