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Customer relationship management
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Student of Masters in Management at University of Auckland
Auckland, Auckland
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Customer relationship management - July 14th, 2007

Customer relationship management
Customer relationship management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer information.
Contents
1 Aspects of CRM
o 1.1 Operational CRM
o 1.2 Collaborative CRM
o 1.3 Analytical CRM
o 1.4 Strategy
o 1.5 Technology Considerations
o 1.6 Successes
2 Privacy and Data Security
3 Customer relationship management software
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