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Re: SWOT ANALYSIS ON Limited Brands
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jiten005 is an unknown quantity at this point
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Re: SWOT ANALYSIS ON Limited Brands - January 30th, 2018

Originally Posted by abhishreshthaa View Post
SWOT ANALYSIS ON Limited Brands : Limited Brands (formerly known as The Limited, Inc.) is an American apparel company based in Columbus, Ohio. In 2009 it reported 9.04 billion dollars in revenue for the last fiscal yea

In 1912 Bella Cabakoff emigrated with her parents from Russia to Columbus, Ohio to escape persecution. At 21, she became the youngest buyer for the Lazarus department store chain. However, after spending over 20 years with Lazarus, in 1951 she and her husband Harry Wexner opened a women's clothing store named Leslie's (after their son) on State Street. This store became the training ground for Leslie Wexner. In 1963 he borrowed $5,000 from his aunt and $5,000 from the bank and opened a store at the Kingsdale Shopping Center in Upper Arlington. This store was named "The Limited" because the store focused on clothing for younger women, unlike his parents' general merchandise store. Later in 1964, Bella and Harry closed their store to join their son in his venture.


* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Supply chain
* Pricing
* Real estate
* Reputation management
* Unique products


* Low R&D
* No online presence
* Weak, damaged brand
* Ubiquitiouegory, products, services


* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers


* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution
Well, i am also going to share some important information on Limited Brands which would help others. Well, i also appreciate your work for sharing information on Limited Brands.
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