SWOT ANALYSIS
Strengths:
Operational Efficiency
COSMOS ; First mover advantage
Leader in transportation
Weakness
Stiff resistance due to high prices
Constant machine breakdown
Garbled messages
OPPORTUNITIES
Physical distribution amounted for 10-30% of their revenue.
Demand for lower cost.
Improved customer service.
Cargo + airline courier.
Global expansion.
24 hr working.
THREATS
Risk vs. return issues.
Economic and political conditions.
Introduction of other technology .
Competitors
Strengths:
Operational Efficiency
COSMOS ; First mover advantage
Leader in transportation
Weakness
Stiff resistance due to high prices
Constant machine breakdown
Garbled messages
OPPORTUNITIES
Physical distribution amounted for 10-30% of their revenue.
Demand for lower cost.
Improved customer service.
Cargo + airline courier.
Global expansion.
24 hr working.
THREATS
Risk vs. return issues.
Economic and political conditions.
Introduction of other technology .
Competitors