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Hyland Software Inc. is the developer of the enterprise content management (ECM) software suite called OnBase. Various applications of the suite are used by different industries, with the primary areas being healthcare, financial institutions, insurance, government, higher education and manufacturing. Hyland Software is headquartered[1] in Westlake, Ohio and also has other offices in Bloomfield Hills, Michigan; Lincoln, Nebraska; Irvine, California; Ottawa, Ontario; São Paulo, Brazil; London, England; Tokyo, Japan; Salem, New Hampshire and most recently, Reading, Massachusetts. The company currently has more than 900 employees and 9,000 customers.


Strengths

* Online growth
* Loyal customers
* Pricing
* Unique products

Weaknesses

* Bad communication
* No Essential Range
* Damaged Brand - Stores Closing

Opportunities

* Emerging markets and expansion abroad
* Product and services expansion

Threats

* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
 
Hyland Software Inc. is the developer of the enterprise content management (ECM) software suite called OnBase. Various applications of the suite are used by different industries, with the primary areas being healthcare, financial institutions, insurance, government, higher education and manufacturing. Hyland Software is headquartered[1] in Westlake, Ohio and also has other offices in Bloomfield Hills, Michigan; Lincoln, Nebraska; Irvine, California; Ottawa, Ontario; São Paulo, Brazil; London, England; Tokyo, Japan; Salem, New Hampshire and most recently, Reading, Massachusetts. The company currently has more than 900 employees and 9,000 customers.


Strengths

* Online growth
* Loyal customers
* Pricing
* Unique products

Weaknesses

* Bad communication
* No Essential Range
* Damaged Brand - Stores Closing

Opportunities

* Emerging markets and expansion abroad
* Product and services expansion

Threats

* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)

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