abhishreshthaa
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SWOT ANALYSIS ON Google Inc : Google Inc. is a multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products,[6] and generates profit primarily from advertising through its AdWords program.[3][7] The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys",[8][9][10] while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company's stated mission from the outset was "to organize the world's information and make it universally accessible and useful",[11] and the company's unofficial slogan – coined by Google engineer Paul Buchheit – is "Don't be evil". In 2006, the company moved to their current headquarters in Mountain View, California.
Strengths
• It has established a brand name for itself and is considered to be the number one search engine on the web.
• The speed and simplicity of its search engine is quite reliable and user friendly.
• It has a ‘market cap’ of $185.61 billion according to ‘Yahoo Finance’, Dec 5, 2009.
• It has a ‘war chest’ of $22 billion according to Adam Ostrow, Oct 15, 2009.
• It is considered to be among the top 10 brands in the U.S.
• It gets reputation by its popularity which proceeds by its word of mouth publicity, so it doesn’t need to put much effort in marketing its search engine.
• It offers many products and services i-e; Desktop products, Mobile products, Web products, Hardware products.
• It has a low operation cost regarding its products and services.
• It has hired PhDs specially to work for enhancing the search engine algorithms which will render the search faster, relevant and more efficient.
• It provides its search engine interface to 88 languages which is quite helpful for the locals of the countries.
• It uses state-of-the-art technology to catalog the pages to give the most updated outcomes to its users
• It ranks the webpages with its Page-Rank technology that gives the users access to the important pages first.
• It specializes in marking the results in differential scale i-e it separates the sponsored links from the regular links that are provided.
• The search engine also provides localized searching where the users get results according to their regions.
• It provides services such as Groups, Email, News, Directory etc.
• It has come-up with ideas regarding solutions to wireless hand-held devices, personalized toolbars, and indexes.
• It directly routes its users to the webpage without lingering on another site for ad. Revenue.
• It has also acquired YouTube which provides video services to users across the web, and which is regarded to be the number-one online video portal users.
• It has AdWords and AdSense programs working as the main mechanism.
• It has a strong professional networking space present.
Weaknesses
• It is dependent mostly on its search based advertising.
• There is the risk of facing dead ends for the users, who find the citation but not the whole text.
• It has lack of focus regarding the service of search engine.
• Spammers usually take advantage of google’s ranking technology bycreating sites that contain a lot of links by which they end up getting higher ranks.
• Its link-based ranking tech. mostly didn’t work on actual traffic analysis.
• Its cost-per-click advertising charge & ranking policy makes it difficult for the clients to predict the positioning of their ads and their costing as per se.
• Its contextual advertising is considered less effective regarding sales generation, and the algorithms behind the search are erroneous.
• Its localized search also results in errors at times.
• It is the top player regarding the search engines yet it answers search queries with 50 to 60% accuracy.
• Its inability regarding YouTube to be monetized.
• It has weak presence regarding the social-networking space.
• The products and services integration is quite heterogeneous.
• It does not hold any strategy for contraction.
• The cost for the data-center getting higher and higher.
Opportunities
• It has vast opportunities for reaching new groups/segments and reaching for new contents.
• Easy expert search, which can be integrated using open-url.
• Using higher value content on the web.
• It can relive the trend like Yahoo! and MSN and become a mass market portal for users that will increase switching costs for its potential users.
• It can add localized vendors paid advertisements on the localized search.
• It can merge with an already existing mass market portal to cover more ground regarding its users.
• It can provide more services to the hand-held devices to capture more market that goes past the conventional internet.
• It can increase its overall ad spending online.
• Its can enhance by having new acquisitions.
• It can increase the internet usage which will render the usage of google.com to be increased as well.
Threats
• It can lose control over the indexing policy.
• The censorship will be imposed which will render many services to be less effective.
• Library services becoming less visible.
• Users ending up not getting to the institutional subscription.
• The disappearance of informational skills.
• Competition from firms like Yahoo, MSN.
• Legal trials.
• Federal lawsuit regarding the collection of search habits of the consumers, which erodes public perception.
• It will lose a considerable amount of revenue if its contacts with portals like AOL.
• There is no time constraint regarding the business, competitors can emerge with better interface and new ideas regarding the search mechanism that will make Google lose its market share.
• Its confusing cost-per-click policy can disappoint the clients and the firm may start losing them.
• It can lose its simple and user-friendly interface if it decides to become a portal, for which it is favorite among its users.
• It can get stuck in issues if it decides to acquire information regarding its users’ personal information.
• Merging with another already establish mass market portal will be a good step, but Google will start losing its well-earned brand-name.
• Its service relies highly on its network members.
• Privacy issues regarding the content ownership.
Strengths
• It has established a brand name for itself and is considered to be the number one search engine on the web.
• The speed and simplicity of its search engine is quite reliable and user friendly.
• It has a ‘market cap’ of $185.61 billion according to ‘Yahoo Finance’, Dec 5, 2009.
• It has a ‘war chest’ of $22 billion according to Adam Ostrow, Oct 15, 2009.
• It is considered to be among the top 10 brands in the U.S.
• It gets reputation by its popularity which proceeds by its word of mouth publicity, so it doesn’t need to put much effort in marketing its search engine.
• It offers many products and services i-e; Desktop products, Mobile products, Web products, Hardware products.
• It has a low operation cost regarding its products and services.
• It has hired PhDs specially to work for enhancing the search engine algorithms which will render the search faster, relevant and more efficient.
• It provides its search engine interface to 88 languages which is quite helpful for the locals of the countries.
• It uses state-of-the-art technology to catalog the pages to give the most updated outcomes to its users
• It ranks the webpages with its Page-Rank technology that gives the users access to the important pages first.
• It specializes in marking the results in differential scale i-e it separates the sponsored links from the regular links that are provided.
• The search engine also provides localized searching where the users get results according to their regions.
• It provides services such as Groups, Email, News, Directory etc.
• It has come-up with ideas regarding solutions to wireless hand-held devices, personalized toolbars, and indexes.
• It directly routes its users to the webpage without lingering on another site for ad. Revenue.
• It has also acquired YouTube which provides video services to users across the web, and which is regarded to be the number-one online video portal users.
• It has AdWords and AdSense programs working as the main mechanism.
• It has a strong professional networking space present.
Weaknesses
• It is dependent mostly on its search based advertising.
• There is the risk of facing dead ends for the users, who find the citation but not the whole text.
• It has lack of focus regarding the service of search engine.
• Spammers usually take advantage of google’s ranking technology bycreating sites that contain a lot of links by which they end up getting higher ranks.
• Its link-based ranking tech. mostly didn’t work on actual traffic analysis.
• Its cost-per-click advertising charge & ranking policy makes it difficult for the clients to predict the positioning of their ads and their costing as per se.
• Its contextual advertising is considered less effective regarding sales generation, and the algorithms behind the search are erroneous.
• Its localized search also results in errors at times.
• It is the top player regarding the search engines yet it answers search queries with 50 to 60% accuracy.
• Its inability regarding YouTube to be monetized.
• It has weak presence regarding the social-networking space.
• The products and services integration is quite heterogeneous.
• It does not hold any strategy for contraction.
• The cost for the data-center getting higher and higher.
Opportunities
• It has vast opportunities for reaching new groups/segments and reaching for new contents.
• Easy expert search, which can be integrated using open-url.
• Using higher value content on the web.
• It can relive the trend like Yahoo! and MSN and become a mass market portal for users that will increase switching costs for its potential users.
• It can add localized vendors paid advertisements on the localized search.
• It can merge with an already existing mass market portal to cover more ground regarding its users.
• It can provide more services to the hand-held devices to capture more market that goes past the conventional internet.
• It can increase its overall ad spending online.
• Its can enhance by having new acquisitions.
• It can increase the internet usage which will render the usage of google.com to be increased as well.
Threats
• It can lose control over the indexing policy.
• The censorship will be imposed which will render many services to be less effective.
• Library services becoming less visible.
• Users ending up not getting to the institutional subscription.
• The disappearance of informational skills.
• Competition from firms like Yahoo, MSN.
• Legal trials.
• Federal lawsuit regarding the collection of search habits of the consumers, which erodes public perception.
• It will lose a considerable amount of revenue if its contacts with portals like AOL.
• There is no time constraint regarding the business, competitors can emerge with better interface and new ideas regarding the search mechanism that will make Google lose its market share.
• Its confusing cost-per-click policy can disappoint the clients and the firm may start losing them.
• It can lose its simple and user-friendly interface if it decides to become a portal, for which it is favorite among its users.
• It can get stuck in issues if it decides to acquire information regarding its users’ personal information.
• Merging with another already establish mass market portal will be a good step, but Google will start losing its well-earned brand-name.
• Its service relies highly on its network members.
• Privacy issues regarding the content ownership.
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