Key tasks of corporate communication
The responsibilities of corporate communication are:
to flesh out the profile of the "company behind the brand" (corporate branding);
to minimize discrepancies between the company's desired identity and brand
features;
to delegate tasks in communication;
to formulate and execute effective procedures to make decisions on
communication matters;
to mobilize internal and external support for corporate objectives
to coordinate with international business firms
The responsibilities of corporate communication are:
to flesh out the profile of the "company behind the brand" (corporate branding);
to minimize discrepancies between the company's desired identity and brand
features;
to delegate tasks in communication;
to formulate and execute effective procedures to make decisions on
communication matters;
to mobilize internal and external support for corporate objectives
to coordinate with international business firms