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Re: Marketing Research of VF Corporation
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Re: Marketing Research of VF Corporation - August 17th, 2016

Originally Posted by netrashetty View Post
VF Corporation (NYSE: VFC) is an American apparel corporation. VF corporation sells jeanswear, intimate apparel, daypacks, and workwear. The corporate headquarters are in Greensboro, North Carolina.
Digital Printing - used for simple jobs that require quick preparation - it exploits digital imaging technologies and has expanded rapidly in the past 15 years.
Finishing - a process used after the initial printing sub-process has been completed. This sub-process includes folding, binding, drilling and collating.
Flexography Press - used to print more flexible materials including plastic or paper bags - it utilizes rubber plates with printed areas which generally have a raised relief.
Gravure Printing - a more costly, high-quality printing process using a contact between an etched copper plate and the printed paper itself.
Lithography - a process using oil and water which enables the ink to dry and produce a printed image.
Offset Lithography - a very widely used process which utilizes multiple printers on different materials. The advantage is less time used in the preparation stage.
Screen Printing - or silk screening, a process which directs ink through a covering screen. This is often used for products with differnt, non-even surfaces such as clothing.
Typesetting - this process uses pre-set words which are typeset and then used in a commercial printing press. Today, this process has mostly been digitized.
Web Printing process - a process used for high volume printing work and uses a continuous roll of paper. The advantage is a faster run time, once prepartion is complete.
Market Metrics
The industry's revenue for the year 2006 was approximately $92,590,000,000. The total United States import export value for the year 2006 was $12,163,624,000. There were 213 countries that conducted foreign trade with the U.S. in 2006, 8 more than year 2005.

The top trading countries were:

Country Gross Revenues

Canada $4,357,731,000 (35.83%)
China $2,099,394,000 (17.26%)
United Kingdom $1,092,639,000 (8.98%)
Mexico $1,027,377,000 (8.45%)
Germany $319,238,000 (2.62%)

Their combined total represents approximately 73% of all imports and exports.

The total import value for the year 2006 was $5,791,737,000.
This represents a 3.8% increase from year 2005. The U.S. had imported industry
related merchandises from 148 countries in 2006.

The top importing countries were:

Country Importing Revenue

China $1,866,378,000 (32.22%)
Canada $1,404,965,000 (24.26%)
Mexico $488,742,000 (8.44%)
United Kingdom $458,878,000 (7.92%)
Hong Kong $204,923,000 (3.54%)

Their combined total represents approximately 76% of import from all countries.

The total export value for the year 2006 was $6,077,626,000.
This represents a 5.5% increase from year 2005. The U.S. had exported industry
related merchandises to 207 countries in 2006.

The top exporting countries were:

Country Export Revenue

Canada $2,930,170,000 (48.21%)
United Kingdom $611,838,000 (10.07%)
Mexico $533,754,000 (8.78%)
Australia $242,052,000 (3.98%)
Japan $195,743,000 (3.22%)

Their combined total represents approximately 74% of export to all countries.

The United States is the world’s largest market for printed products, and with imports accounting for only 1.5 percent of apparent consumption, its needs are met essentially by the domestic printing and publishing industry. Favorable economic and demographic factors expanded U.S. printed product markets throughout the 1990s, and that trend is expected to continue into the new millennium. Demand for printed products is a function of literacy levels, educational enrollment and attainment, disposable personal income, new business formations, and advertising expenditures. Specific factors influencing U.S. markets for printed products are population growth, expansion of the domestic economy, competition from the electronic media, and the printing and publishing industry’s cost structure. Demographics. U.S. printers and publishers have benefited from growth of the population, an increase in educational enrollment, an expansion in educational attainment, and higher levels of disposable personal income. Since 1980, the U.S. population has grown by 44.7 million, and school enrollments by 10 million. The proportion of U.S. high school and college graduates rose to 83 percent and 25 percent, respectively, in 1999 from 67 percent and 16 percent in 1980. Adjusted for inflation, U.S. disposable personal income per capita rose to over $21,000 in 1999 from $14,867 in 1980.

A surging U.S. economy propelled demand for U.S. printed products in the 1990s, a trend that is expected to continue in the decade ahead. Growth of the economy has raised corporate profits and generated an outpouring of expenditures expenditures for advertising. Publishers of newspapers and periodicals are strongly dependent on revenues from advertising, and the U.S. printing industry earns over 60 percent of its income from that source. The creation of new businesses boosts demand for insurance, financial, bank, and legal printing, while higher levels of disposable personal income encourage more purchases of newspapers, books, and periodicals. Tax revenues generated by growth of the economy support the purchase of more instructional materials for school rooms and publications for libraries.

Industry Players
Larger players include RR Donnelley, Quebecor World Inc., Dai Nippon Printing Co. Ltd., in the field of commercial printing.

RR Donnelley is major provider of print and related services, including document-based business process outsourcing. Founded more than 140 years ago, the company provides solutions in commercial printing, direct mail, financial printing, product customization, print fulfillment, forms and labels, logistics, transactional print-and-mail, print management, and other printing paraphernalia. With 2006 revenues exceeding $9.3 billion, the company's net sales were up more than 10.5% as compared with 2005 and have increased by more than 30% since 2004. Income from continuing operations exceeded $750 million, an increase of 66.7% from 2005.

Xaar is one of the leading companies in the supply of high-technology inkjet components and the provision of fully integrated systems.

Quebecor World Inc. is another global commercial printer. They specialize in technological innovation. This company is known for providing flexible, integrated print media solutions to customers. Presently Quebecor World Inc. boasts of revenue of $1.39 billion in first quarter 2007.
Wow netra, it is really awesome my friend! i am really impressed by your effort and also thanks for the information on VF Corporation. BTW, you would be happy to know that i am also going to share a report on VF Corporation which would help more and more people.
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