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Re: Mass Marketing Vs One-to- One Marketing
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jitendra05 is on a distinguished road
Student of Bachelor of Engineering at RGTU Bhopal
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Re: Mass Marketing Vs One-to- One Marketing - February 23rd, 2016

Originally Posted by sunandaC View Post

Average customer

Customer anonymity

Standard product

Mass production

Individualized distribution

Mass advertising

Mass promotion

One way communication

Economies of scale

Share of market

All customers

Customer attraction


Individual customer

Customer profile

Customized market offerings

Customized production

Mass distribution messages

Individualized incentives

Two way communication

Share of customers

Profitable customers

Customer retention
Hey sunanda, as we know that mass marketing is the strategy to cover up the market and one to one is the marketing strategy to connect with individual directly to promote the products or services. Well, my both presentation will explain the whole concept in more detail.
Attached Files
File Type: ppt Mass Marketing.ppt (176.0 KB, 2 views)
File Type: ppt One-to- One Marketing.ppt (1.01 MB, 2 views)
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