Project On market segmentation, positioning and targeting

Meaning and Definition of Market segmentation

Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.

Meaning and Definition of Positioning

Identifying and attempting to occupy a market niche for a brand, product or service utilizing traditional marketing placement strategies (i.e. price, promotion, distribution, packaging, and competition).

Meaning and Definition of targeting

Targeting is identifying the correct target audience and targeting them to buy the particular brand by using various available medium.
 
hey this is my project so do tell me how is it

Very nice work! Actually, market segmentation is the procedure of defining and subdividing a huge homogeneous market into certainly recognizable sections having related requirements, needs, or demand features. I would like you to check my presentation also for more detailed information on market segmentation.
 

Attachments

  • market segmentation.pdf
    628.4 KB · Views: 2
Top