Definition of Branding

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Steps To A Successful Brand

  1. Define Your Target Market
  2. Develop an Integrated Marketing Plan
  3. Define Your Value Proposition
  4. Understand Your Product
  5. Create the right tagline
  6. Stand out from the crowd
  7. Develop your company culture
  8. Be patient with your brand
  9. Be consistent.
 
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