The roots of corporate communication
Corporate communication is historical links to the field of public relations, which has been concerned with the voice and image of big business for nearly a century.
The “Fathers of Public Relations”, Ivy Ledbetter Lee and Edward L. Bernays addressed some issues that managers still face today in corporate communication. Issues in corporate communication are:
The large social, political, economic, and cultural climate in which corporations create their images and project their voices;
The “opportune moment” or the creation of circumstances for corporate communications;
The need to understand and capitalize on the psychology of constituencies
The best mix of communication channels (e.g., videoconferences, email, reports)
The ethical dimension of corporate communicati
Corporate communication is historical links to the field of public relations, which has been concerned with the voice and image of big business for nearly a century.
The “Fathers of Public Relations”, Ivy Ledbetter Lee and Edward L. Bernays addressed some issues that managers still face today in corporate communication. Issues in corporate communication are:
The large social, political, economic, and cultural climate in which corporations create their images and project their voices;
The “opportune moment” or the creation of circumstances for corporate communications;
The need to understand and capitalize on the psychology of constituencies
The best mix of communication channels (e.g., videoconferences, email, reports)
The ethical dimension of corporate communicati