There has been myriads discussion about coca-cola and all of you know about its marketing strategy, supply chain management, distribution strategy and so on. But, the best part which is underestimated is advertising. They have managed to connect with their consumer is because of advertising, They have emotional appeal used in their advertising and they usually spread the message of love and unity.The point of explaining advertising strategy is basically to make you all aware about coca-cola has the strong hold on advertising too.