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vishal

New member
Great work

good compilation of all secondary material

meet some of the industry veterans or general marketing consultants to add an edge the report

Cheers
 
Coca-Cola is generating market, and they are closely followed by Pepsi. The main strength of Coca-Cola lies in their advertising strategy and they connect with the consumer easily. They have the highest market share in beverages. They marketing strategy is just impeccable and exceptionally well crafted.
 
There has been myriads discussion about coca-cola and all of you know about its marketing strategy, supply chain management, distribution strategy and so on. But, the best part which is underestimated is advertising. They have managed to connect with their consumer is because of advertising, They have emotional appeal used in their advertising and they usually spread the message of love and unity.The point of explaining advertising strategy is basically to make you all aware about coca-cola has the strong hold on advertising too.
 
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