View Single Post
Marketing Research of Fisker Automotive
 (1 (permalink))
netrashetty is on a distinguished road
Student of PGDM at Mats Institute of Management and Entrepreneurship
Bangalore, Karnataka
Management Paradise Guru
Status: Offline
Posts: 4,857
Join Date: Dec 2010
Location: Bangalore, Karnataka
Marketing Research of Fisker Automotive - April 7th, 2011

Fisker Automotive is an American automaker based in Anaheim, California [4]. The company's first product, the Fisker Karma is the world's first luxury plug-in hybrid electric vehicle (PHEV). It debuted at the 2008 North American International Auto Show, creating the premium green car segment in which most major manufacturers have since announced they would compete.
The Karma has a claimed total range of 300 miles (483 km), the first 50 miles (80 km) of which is on tailpipe-emission free electric-only charge. After 50 miles (80 km) a gasoline range-extending engine turns on to add an additional 250 miles (403 km) of range.
An estimated 15,000 cars per year will be assembled by Valmet Automotive in Uusikaupunki, Finland.[5] Valmet currently builds the Porsche Cayman and Boxster sports cars for Porsche AG. The contract manufacturer was selected because a suitable North American facility could not be identified.
Fisker originally intended to start selling its Karma PHEV in late 2009, but, due to funding delays[citation needed], as of October 2010 it expects to begin customer deliveries in March 2011.[6] The Karma S hardtop convertible concept unveiled at the 2009 North American International Auto Show in Detroit is planned to arrive in 2012, at an as-yet unstated price.

With childhood obesity becoming an increasing concern in developed countries, physical activity is re-emerging as a trend in the toys and games industry.

Recent initiatives such as the “Let's Move” campaign in the US, launched in 2010, aim to encourage children to lead more active lifestyles and may boost certain toys and games categories, including outdoor and sports toys.
Euromonitor International takes a look at the cultural/lifestyle habits surrounding bicycle use as an indication of preference for outdoor activities.

Regional differences
Considering the relative cost of the two items, it may come as a surprise that a significant number of Western countries have a higher percentage of households which own cars compared to bicycles.

The US and the UK are particular examples, where car ownership exceeds bicycle ownership by 17 and 12 percentage points, respectively, due in part to suburban living and subsequent long commuting distances to work.

Singapore, South Korea and Germany, on the other hand, appear to have a greater appreciation of the benefits of bicycles, with households in these countries more likely to own a bicycle than a car.

Another interesting fact is that bicycle ownership is consistently increasing among families with children. For example, in Japan, 60% of single person households owned a bicycle in 2007 compared with 99% of couples with children, while in the US these percentages were 60% and 77%, respectively.

This suggests that families with children are placing greater importance on a healthier lifestyle and are more likely to buy goods they perceive as contributing to this.

What does this mean for toy manufacturers?
Firstly, if bicycle ownership is a good measure of outdoor and sports activities, this gives an indication of the countries where such a culture is relatively better established, for example Germany and Japan.

Growth opportunities may exist in these countries by attracting sports-conscious groups to toys and games through marketing and product design, e.g. sports-themed action figures such as Mattel's WWE series.

Additionally, an outdoor culture suggests more time spent among nature, thus indicating greater potential for nature-themed toys such as Schleich's animal figures, which enjoy significant popularity in Western Europe.

Alternatively, the greater importance placed on fitness and health among families with children signals a good climate for the outdoor and sports categories in countries where car ownership is higher than that of bicycle ownership.

Suburban families, with limited bicycle use, are likely to compensate for the lack of activity by buying more outdoor garden toys, such as paddling pools or trampolines.

Outdoor and sports toys make up a significant share of the toys and games industry, and are expected to account for an 8.7% share of traditional toys and games sales globally by 2014, or 9.6% and 10% of the Western European and North American traditional toys markets, respectively.

Alliant Techsystems Inc. – SWOT Framework Analysis - Alliant Techsystems Inc. (ATK) is an aerospace and defense company. ATK is a producer of military small-caliber ammunition for use in soldier-carried weapons, such as automatic and semi-automatic rifles, and machine guns. ATK is one of the producers of military large-caliber ammunition used by tanks. ATK is the a manufacturer of solid rocket motors. The Company produces other large solid rocket motors used to launch, or help launch, a variety of strategic missiles, and launch vehicles for satellite insertions or deep-space scientific exploration, including the Trident II (D5) and Minuteman III, which provide strategic deterrence capability for the United States and its allies; missile intercept solid rocket motors for Ground-based missile defense and the SM-3 program, and Graphite Epoxy Motors for launch vehicles, such as the Delta II. On April 12, 2010, ATK announced that it had acquired Blackhawk Industries Products Group Unlimited, LLC.

SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

Last edited by netrashetty; April 7th, 2011 at 12:46 PM..
Friends: (0)
Reply With Quote