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SWOT ANALYSIS ON Interplay Entertainment Corporation
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SWOT ANALYSIS ON Interplay Entertainment Corporation - November 30th, 2010

Interplay Entertainment Corporation is an American video game publisher and developer.


The company was founded in October 1983[2] as Interplay Productions in Southern California with Brian Fargo as CEO. The first employees were the programmers Jay Patel, Troy Worrell and Bill Heineman who had previously worked with Fargo at a small video game developer called Boone Corporation.

The first projects were non-original and consisted of software conversions and even some military work for Loral Corporation.

After negotiations with Activision, Interplay entered a $100,000 contract to produce three illustrated text adventures for them.[2] Published in 1984, Mindshadow, is loosely based on Robert Ludlum's Bourne Identity, and The Tracer Sanction puts the player in the role of an interplanetary secret agent. Borrowed Time which features a script by Arnie Katz' Subway Software followed in 1985.[4] These adventures built upon work previously done by Fargo: His first game was the 1981 published Demon's Forge.[2][5] Interplay's parser was developed by Fargo and an associate and in one version understands about 250 nouns and 200 verbs as well as prepositions and indirect objects.[6] In 1986 Tass Times in Tonetown followed.


Strengths

* Loyal customers
* Unique products

Weaknesses

* Ubiquitiouegory, products, services

Opportunities

* Emerging markets and expansion abroad
* Product and services expansion
* Takeovers

Threats

* Competition
* Economic slowdown
* Exchange rate fluctuations
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