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SWOT ANALYSIS ON Alliant Energy Corporation
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SWOT ANALYSIS ON Alliant Energy Corporation - November 26th, 2010

Alliant Energy Corporation (NYSE: LNT) is a public utility holding company that incorporated in Madison, Wisconsin in 1981. It consists of two subsidiaries:[1]

* Interstate Power and Light Company (IPL) is a public utility that generates and distributes electricity, and purchases and distributes natural gas in Iowa and Minnesota.

* Wisconsin Power and Light Company (WPL) provides similar services as IPL in Wisconsin.

Alliant Energy Corporation is a public utility holding company headquartered in Madison, Wisconsin. Alliant Energy's two regulated utilities include Interstate Power and Light Company (IPL) and Wisconsin Power and Light Company (WPL). IPL started in 1925 as the Interstate Power Company (IPC) and which was a consolidation of several small utility companies scattered across northern Iowa and southern Minnesota. IPC merged or consolidated with several other Iowa based utilities before forming IPL, which was later merged with WPL.

IPC expanded greatly in the late 1920s to include operations in Iowa, Wisconsin, Minnesota, North and South Dakota, Nebraska, Oklahoma, and Manitoba (Canada). One of the largest purchases in the late 1920s was the purchase of what became its northern Minnesota territory from the Wilbur Foshay interests.

Strengths[list][*] Large refining system[*] Leader in conversion capacity and feedstock flexibility[*] Strong product portfolio - from refining to marketing & distributing its own products[*] Renewable energy portfolio
Weaknesses[list][*] Highly dependent on the US market[*] Lack of own supply of feedstocks[*] Large demand for oil in the US with fewer and fewer places to drill[*]

Opportunities[list][*] Growing diesel demand[*] Strategic re-focus[*] Restructuring retail business[*] Manufacturing of private label products[*] Growing demand for ethanol
Threats[list][*] Rising energy prices[*] Government regulations[*] Rising competing capacity in the Middle East[*] US slowdown and focus on re-usable energy[*] US relationship with foreign governments[*] Worldwide refining capacity expansions
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