Doordarshan and AIR have been placed under an autonomous body, namely, the Prasar Bharati (Broadcasting Corporation of India) with effect from 23rd November, 1997.
The main objective is to free the media from Government control so that citizens can exercise their fundamental right to freedom of expression and to ensure that access to media is not the privilege of the political party in power alone.
Prasar Bharati is envisaged to be the Public Service Broadcaster in the country. The main challenges before the Corporation are:
Providing the ideal mix of infotainment backed by good quality transmission
Reaching remote and inaccessible areas
Raising financial resources without compromising the main objective of being a public service broadcaster.
The main objective is to free the media from Government control so that citizens can exercise their fundamental right to freedom of expression and to ensure that access to media is not the privilege of the political party in power alone.
Prasar Bharati is envisaged to be the Public Service Broadcaster in the country. The main challenges before the Corporation are:
Providing the ideal mix of infotainment backed by good quality transmission
Reaching remote and inaccessible areas
Raising financial resources without compromising the main objective of being a public service broadcaster.