abhishreshthaa

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Question Bank -Service sector Management

All important concepts of Services

1) Introduction to service sector
2) Any two definition
3) Factors for growth of service sector
4) Distinction between goods and service
5) Peculiar Characteristics of services
6) Product service continuum
7) 7Ps of services in detail with all the attributes
8) Classification of services
9) Service marketing Triangle
10) External marketing
11) Internal marketing
12) Interactive marketing
13) Moment of Truth
14) Dimension of Quality
15) Service gap model
16) Managing Service and managing Demand
17) Service Recovery
18) Service guarantee
19) Flower of service
20) Customers involvement in services
21) Service Blue print
22) Service mapping
23) Flowcharting
24) CIT (critical incident technique)
25) TQM in services
26) Benchmarking
27) Innovation in services
28) Productivity in service
29) Service mission
30) Service vision
31) Service leadership
32) Branding in services
33) Segmentation in services
34) Use and importance of technology in services
35) Do any two sector well(7ps)



Go through the following sectors
Banking, insurance, tourism , hospital and transport


All the best
for importance of all the other subjects visit

:: BMS.CO.IN IMPORTANT QUESTION ::


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