Bill back allowance

abhishreshthaa

New member
The manufacturer offers a discount for every item purchased during the promotion period.


At the end after the promotion is over, the dealer counts the discount per unit for all the items bought during the promotion period, adds any additional promotional allowances as stipulated by the manufacturer and submits the statement.


He also needs to submit the bill for all such items.
 
Meaning of Bill back Allowances

Bill-Back Allowance. a form of trade promotion in which retailers receive allowances from a manufacturer for featuring its product or brand in designated advertisements or displays; in effect, the retailer charges the manufacturer for this promotion.

1) Visibility enhances

2) Bonding between retailer and manufacturer becomes stronger
 
Top