abhishreshthaa
New member
Brand name:
Selecting A Brand Name
Certain factors to be considered before selecting a brand name:
• distinguish the product from competitive brands
• memorable and easy to pronounce
• easy to say, spell and pronounce
• it should allude to the product’s uses, benefits, or special characteristics in a positive way
• negative or offensive references should be avoided.
• evoke positive mental image
• evoke positive emotional reaction
• suggest product function or benefits
• simple
• sound appropriate
• be registrable (unique)
• possibly, translate well in other languages too.
Selecting A Brand Name
Certain factors to be considered before selecting a brand name:
• distinguish the product from competitive brands
• memorable and easy to pronounce
• easy to say, spell and pronounce
• it should allude to the product’s uses, benefits, or special characteristics in a positive way
• negative or offensive references should be avoided.
• evoke positive mental image
• evoke positive emotional reaction
• suggest product function or benefits
• simple
• sound appropriate
• be registrable (unique)
• possibly, translate well in other languages too.