Brand Building:
Since its inception, Cadbury in India has stayed ahead thanks to their constant marketing initiatives,
that have at all points in time understood the needs of and opportunities in a changing nation but
Nestle had stood firm in second position resulting from their responsibilities and providing quality products.
Amul an Indian company has been able to create brand quality and thus selling their product through their name.
Since its inception, Cadbury in India has stayed ahead thanks to their constant marketing initiatives,
that have at all points in time understood the needs of and opportunities in a changing nation but
Nestle had stood firm in second position resulting from their responsibilities and providing quality products.
Amul an Indian company has been able to create brand quality and thus selling their product through their name.