Products And Segmentation
Chocolate market can be segmented as follows:
Large units bars/ slabs,
• Count lines,
• Panned varieties,
• Small value added units.
Confectionery products can be categorized as
• Hard boiled sugar candies, lollipops, jellies
• Toffees
• Chewing candies
• Breath freshners, digestives, throat relievers
Gum based products are
• Chewing gum
• Bubble gum
Chocolates and Confectionery Industry
Chocolates
Bars/ Slabs
Count lines
Panned (Gems)
Eclairs
Assorted Sugar confectionery
Hard boiled
Toffees
Soft chew
Jelly candies
Deposit candies
Lollipops
Mints, etc. Gum based
Chewing gum
Sugar coated chewing gum
Bubble gum
Chocolate Segmentation
Chocolate market can be segmented into moulded chocolates, count chocolates, panned chocolates, eclairs
and assorted chocolates.
Type of chocolates % Share in chocolate market
Moulded 37%
Count 30%
Eclairs 20%
Panned 10%
Others 3%
Moulded chocolates, like Dairy Milk, Truffle, Amul Milk Chocolate, Nestle Premium, Nestle Milky Bar, is the largest segment accounting for more than 1/3rd of the market.
Count lines (5 Star, Perk, Kit Kat, Picnic) are the second largest segment accounting for 30% of the volumes. The Count line segment has been growing at a faster pace during the last three years driven by growth in Perk and Kit Kat volumes.
Panned products include Cadburys' Gems, Nutties, and Nestle's Marbles. In panned segment, Cadbury dominates with over 95% market share.
Eclairs (droplets of hard caramels with a soft chocolate fillings) are a low unit priced product. Cadbury Eclairs was launched in 1972.
Parle Products launched Melody in 1991. Nestle is a recent entrant in the segment. Nutrine's Eclairs has done extremely well in the market.
Chocolate market can be segmented as follows:
Large units bars/ slabs,
• Count lines,
• Panned varieties,
• Small value added units.
Confectionery products can be categorized as
• Hard boiled sugar candies, lollipops, jellies
• Toffees
• Chewing candies
• Breath freshners, digestives, throat relievers
Gum based products are
• Chewing gum
• Bubble gum
Chocolates and Confectionery Industry
Chocolates
Bars/ Slabs
Count lines
Panned (Gems)
Eclairs
Assorted Sugar confectionery
Hard boiled
Toffees
Soft chew
Jelly candies
Deposit candies
Lollipops
Mints, etc. Gum based
Chewing gum
Sugar coated chewing gum
Bubble gum
Chocolate Segmentation
Chocolate market can be segmented into moulded chocolates, count chocolates, panned chocolates, eclairs
and assorted chocolates.
Type of chocolates % Share in chocolate market
Moulded 37%
Count 30%
Eclairs 20%
Panned 10%
Others 3%
Moulded chocolates, like Dairy Milk, Truffle, Amul Milk Chocolate, Nestle Premium, Nestle Milky Bar, is the largest segment accounting for more than 1/3rd of the market.
Count lines (5 Star, Perk, Kit Kat, Picnic) are the second largest segment accounting for 30% of the volumes. The Count line segment has been growing at a faster pace during the last three years driven by growth in Perk and Kit Kat volumes.
Panned products include Cadburys' Gems, Nutties, and Nestle's Marbles. In panned segment, Cadbury dominates with over 95% market share.
Eclairs (droplets of hard caramels with a soft chocolate fillings) are a low unit priced product. Cadbury Eclairs was launched in 1972.
Parle Products launched Melody in 1991. Nestle is a recent entrant in the segment. Nutrine's Eclairs has done extremely well in the market.