Success Story - Nirma

sunandaC

New member
"KARSENBHAI KHODIDAS PATEL" THE MEN BEHIND “NIRMA”

SUCCESS STORY


Swot or environmental scanning
Process of entrepreneurship
Idea generation
Evaluation of the idea
Business plan
Determine resources
Management style

Theory of entrepreneurship
Economic
Social
Psychological
Managerial

AWARDS
The ACNielsen Retail Audit (2002/03) has ranked Nirma as India's seventh largest consumer brand.

Organisational Structure
Core business & other areas of business
CORE AREA
SOAP & DETERGENT
OTHERS
NIRMA INSTITUTE OF TECHNOLOGY
INSTITUTE OF MANAGEMENT
NIRMA UNIVERSITY OF SCIENCE AND TECHNOLOGY
NIRMA LABS

TECHNOLOGY USED/METHOD OF PRODUCTION
LABOUR INTENSIVE
MARKET LEADERSHIP
MARKET SHARE
Corporate social responsibility’

WHAT THE LEADER HAS TO SAY

“The lack of any such precedent in my family made the venture fraught with fear of failure. But farmers from North Gujarat are known for their spirit of enterprise.“

-KARSEN KHADODIDAS PATEL
 

bhautik.kawa

New member
"KARSENBHAI KHODIDAS PATEL" THE MEN BEHIND “NIRMA”

SUCCESS STORY


Swot or environmental scanning
Process of entrepreneurship
Idea generation
Evaluation of the idea
Business plan
Determine resources
Management style

Theory of entrepreneurship
Economic
Social
Psychological
Managerial

AWARDS
The ACNielsen Retail Audit (2002/03) has ranked Nirma as India's seventh largest consumer brand.

Organisational Structure
Core business & other areas of business
CORE AREA
SOAP & DETERGENT
OTHERS
NIRMA INSTITUTE OF TECHNOLOGY
INSTITUTE OF MANAGEMENT
NIRMA UNIVERSITY OF SCIENCE AND TECHNOLOGY
NIRMA LABS

TECHNOLOGY USED/METHOD OF PRODUCTION
LABOUR INTENSIVE
MARKET LEADERSHIP
MARKET SHARE
Corporate social responsibility’

WHAT THE LEADER HAS TO SAY

“The lack of any such precedent in my family made the venture fraught with fear of failure. But farmers from North Gujarat are known for their spirit of enterprise.“

-KARSEN KHADODIDAS PATEL

Hey Friend,

I am also uploading a document which will give more detailed explanation on the Marketing Study on Nirma.
 

Attachments

  • Marketing Study on Nirma.pdf
    107.1 KB · Views: 0
Top