"KARSENBHAI KHODIDAS PATEL" THE MEN BEHIND “NIRMA”
SUCCESS STORY
Swot or environmental scanning
Process of entrepreneurship
Idea generation
Evaluation of the idea
Business plan
Determine resources
Management style
Theory of entrepreneurship
Economic
Social
Psychological
Managerial
AWARDS
The ACNielsen Retail Audit (2002/03) has ranked Nirma as India's seventh largest consumer brand.
Organisational Structure
Core business & other areas of business
CORE AREA
SOAP & DETERGENT
OTHERS
NIRMA INSTITUTE OF TECHNOLOGY
INSTITUTE OF MANAGEMENT
NIRMA UNIVERSITY OF SCIENCE AND TECHNOLOGY
NIRMA LABS
TECHNOLOGY USED/METHOD OF PRODUCTION
LABOUR INTENSIVE
MARKET LEADERSHIP
MARKET SHARE
Corporate social responsibility’
WHAT THE LEADER HAS TO SAY
“The lack of any such precedent in my family made the venture fraught with fear of failure. But farmers from North Gujarat are known for their spirit of enterprise.“
-KARSEN KHADODIDAS PATEL
SUCCESS STORY
Swot or environmental scanning
Process of entrepreneurship
Idea generation
Evaluation of the idea
Business plan
Determine resources
Management style
Theory of entrepreneurship
Economic
Social
Psychological
Managerial
AWARDS
The ACNielsen Retail Audit (2002/03) has ranked Nirma as India's seventh largest consumer brand.
Organisational Structure
Core business & other areas of business
CORE AREA
SOAP & DETERGENT
OTHERS
NIRMA INSTITUTE OF TECHNOLOGY
INSTITUTE OF MANAGEMENT
NIRMA UNIVERSITY OF SCIENCE AND TECHNOLOGY
NIRMA LABS
TECHNOLOGY USED/METHOD OF PRODUCTION
LABOUR INTENSIVE
MARKET LEADERSHIP
MARKET SHARE
Corporate social responsibility’
WHAT THE LEADER HAS TO SAY
“The lack of any such precedent in my family made the venture fraught with fear of failure. But farmers from North Gujarat are known for their spirit of enterprise.“
-KARSEN KHADODIDAS PATEL