No I wouldnt its better this way.
To understand the motivations, drivers and influences that affect kids and their consumption
Across the globe, kids are emerging as a homogenous consumer cluster of their own and India is no exception.
In every country, peer group factor and mass media has huge impact on children's consumption, brand choice and on deciding trends.
Asian parents are coming to terms with this new millennium kid and striving to strike a balance between being understanding, modern parents and overindulging their children and spoiling them. Leveraging this delicate and often conflicting parent-child-peer group dynamic to gain maximum brand advantage is a key issue for marketers across categories.
Importance of kids as consumers
In a time of Harry Potter, kids today have more money, more choice, more knowledge and know how than ever before, it is unsurprising that marketers and advertisers are trying to understand and harness 'pester power' and how this can be leveraged to sell everything and anything from bubble gum to cars.