“I’d like to see Reebok sold,” said Glassman, creator behind the popular CrossFit workout regimen and fitness company. “[I’d like to see them sold] to someone young, fresh, excited and willing to enter into the modern era of things.”“I definitely see for Adidas and for Reebok [that the] growth path is forward, as we’ve said, this is not a sprint, this is a marathon because this is the most competitive market for us,” said Hainer on the call. “We will build brand desirability by more investing into our brand campaigns as we’ve [said] six months ago and as we’ve started to do in the first quarter already.”

This what happens when two giant shake hand with each other.
 
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