Case study of the day: Frooti Relaunch

gaurav.phatak

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Case of the day: new Coke A Classic brand failure

Think of a brand success story, and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it is the world’s most recognized brand. Yet in 1985 the Coca-Cola Company decided to terminate its most popular soft drink and replace it with a formula it would market as New Coke. To understand why this potentially disastrous decision was made, it is necessary to appreciate what was happening in the soft drinks marketplace. In particular, we must take a closer look at the growing competition between Coca-Cola and Pepsi-Cola in the years and even decades prior to the launch of New Coke

new Coke A Classic brand failure
:SugarwareZ-055:
 

gaurav.phatak

New member
Case of the day: Twitter : Giving Midas Touch to Business

Here comes another interesting case study!!!!

As businesses large and small are adapting to the rapidly evolving new media platforms, several case studies show how they are using Twitter to attract customers and close sales.
These companies, including Etsy, JetBlue, NakedPizza, Pepsi, and Levi’s, are leading the way and showing small and large businesses that micro-blogging can be a powerful sales tool…

Twitter : Giving Midas Touch to Business
 

gaurav.phatak

New member
The Health Drink War : Complan vs Horlicks

The health drink from GSK (GlaxoSmithKline), Horlicks, has been traditionally targeted at elders and positioned as a ‘great family nourisher’. However, about five years ago, the communication was changed to ‘pleasurable family nourisher’ with the introduction of different flavours.
Horlicks’ competitor, Complan, promised to make the kids taller. Shorter kids’ friends coaxed them to request their mothers to give them Complan. Now, Horlicks has gone a step further in promising not only height, but a stronger body and a sharper mind

The Brand Wars

Has the competition actually taken such sharp turn that people are making tall claims?How are the claims verified in actual scenario?
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gaurav.phatak

New member
Re-branding of Skoda

The re-branding of Skoda provides a useful case study of the challenges faced by brands wishing to reposition themselves. Critics of the Skoda would be surprised to hear the Skoda is now one of the fastest-growing car brands in the UK motor industry. The Czech car company boosted its sales in the UK in 2001 by 24% as opposed to the average market growth of 10.7%. This built on growth of 34% in 2000.
How has this been achieved?

Re-branding of Skoda
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gaurav.phatak

New member
Re-branding of Skoda

The re-branding of Skoda provides a useful case study of the challenges faced by brands wishing to reposition themselves. Critics of the Skoda would be surprised to hear the Skoda is now one of the fastest-growing car brands in the UK motor industry. The Czech car company boosted its sales in the UK in 2001 by 24% as opposed to the average market growth of 10.7%. This built on growth of 34% in 2000.
How has this been achieved?

Re-branding of Skoda
:SugarwareZ-271:
 

gaurav.phatak

New member
Case study of the day: Tata Nano: Why Singur was the hot spot?

Providing a car worth rupees one lakh car was the dream of the chairman of Tata motors Mr. Ratan Tata. Highly qualified & skilled people have shown the talents to whole the world.Western & foreign countries have accepted Indian skills. To provide one lakh rupee cars to Indian people Ratan Tata had selected singur place which is located in west Bengal state. Why Singur?

Tata Nano: Why Singur was the hot spot?

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gaurav.phatak

New member
Case study of the day: Innovate The “Apple” way…..

Apple makes it look easy. From the sleek design of its personal computers to the clever intuitiveness of its software to the ubiquity of the iPod to the genius of the iPhone, Apple consistently redefines each market it enters by creating brilliant gadgets that put the competition to shame. What’s the secret?
Apple has built its management system so that it’s optimized to create distinctive products. That’s good news for would-be emulators, because it means Apple’s method for innovation can be understood as a specific set of management practices and organizational structures. But what next???:SugarwareZ-067:

Innovate The “Apple” way…..
 

gaurav.phatak

New member
Case study of the day: Irene Rosenfeld’s Crafty Pursuit of Cadbury

Everyone in business is selling something to someone, at least part of the time. The only difference: Some sell bigger and more publicly than the rest of us.
Read more to see how the big deal for the acquisition of the Cadbury was Krafted by the masterminds in the business.

Irene Rosenfeld’s Crafty Pursuit of Cadbury

Keep reading Guys!!!!!
Interesting stuff to come your way everyday!!:SugarwareZ-198:
 
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