Cafe Coffee Day Brand

ankur2406

New member
Cafe Coffee Day was started as a retail restaurant arm of ABCTC in 1996. The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka. It rapidly expanded across various cities in India adding more stores with more than 1000 cafés open across the nation by 2011.

In 2010, it was announced that a consortium led by Kohlberg Kravis Roberts would invest INR 1,000 crore (USD 200 million) in Coffee Day Resorts, owned by the company. The same year, the logo was changed to the current logo, which the company stated was to showcase the chain as a place to talk. This was done with major changes in the layout of the stores, including the addition of lounges and a total revamp of the interiors.

The company is known for being vertical integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines to making the furniture for the outlets.

Looking for Project on Cafe Coffee Day? Check Attachment ;)
 

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  • CAFÉ COFFEE DAY updated.doc
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harsh222

New member
thanks a lot for posting the report and analysis...serves as a nice starting point for my presentation

hi....loved your report...........................................................................................................................................................................................
 
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