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Some more information about Bisleri future plans

Bisleri was the first to market bottled water in a totally virgin market and naturally people associate the brand with bottled water. Now Bisleri is perhaps already ten steps ahead of its competitors and will endeavour to widen its gap in the times to come.

Bisleri's brand positioning stresses on pure, clean and safe drinking water.

Some of the future plans to maintain the top spot that Bisleri commands in the Indian market are:

* New pack sizes in bottles and cups
* Increase the distribution network with an investment of over 200 crores
* Strengthen presence in traditionally weak areas by setting up 12 new bottling facilities at a cost of Rs. 150 crores.