Hello MPites...lets enrich our knowledge on PR by discussing the various companies strategies for public relations...every week one company will be discussed...
Lets start off with:
What exactly do you understand of PR.
According to me Public relation is a strategy used by the companies to develop a rapport with customers, employees, stake holders and also public in general...it is done to project a good image of the company in the minds of the people...
Now guys you can throw some more light on the same....
Hey Vikram lets understand what is more effective...as this question just poped into my mind now
ADVERTISING OR PR
the Persuasive, Informative,Rememorative or the Comparative Advertising v/s the Public Relations Tools like the News, Speeches, Special Events, Written Material, Audiovisual Material, Corporate Identity excercise or others like social websites, WOM.
Advertising has an extremely wide reach and thus, is one of the most effective tools of marketing.
its expressive nature enables it to strongly influence the consumer.
As against this, the quality of the news, the features of the product it highlights, the placement of this news piece when media relations is used for PR, are all beyond the control of an organization.
Advertising also allows a control over the place, time, duration, and repetition; contrary to PR.
Advertising, in itself implies paid ways of generating positivity in the market about a product.
As against this, PR deals with building long-term relationships and promoting a positive image of the company. PR relates to the unpaid ways of 'being in news'. Thus, the cost incurred for the process of advertising is much higher as compared to that required for building strong public relations.
Both advertising and public relations can be used as tools for branding. It is important to remember that advertising or public relations, alone will never comprise of the marketing strategy of an organization for its product.