hi everyone. ihve 2 do a survey on chocolate indistry in my MR subjct. plz help me by fillin in ths questioonaire tht me posting. and u r free to add ne extra questions that u cn think of. thanks a lot
MARKET SURVEY FOR CHOCLATES
QUESTIONNAIRE FOR CONSUMERS
Name: _____________________________________________ Sex: _____________
Age group:
5-10 yrs
11-15 yrs
16-20 yrs
21- 30 yrs
31-40 yrs
40 yrs & above
Place of residence: ____________________________________________________
Occupation: __________________________________________________________
Monthly spending on clothes, eating out, hanging with friends etc _____________
In one word describe a foodstuff that says “Sharing your joy with people you love”
_____________________________________________________________________
What do you normally prefer to eat as a sweet item ___________________________
Do you like chocolates?
Very much
Okay okay
Not much
Not at all
How many times you buy chocolates?
Once every day
2- 3 times a week
Once a week
On special occasions only
Others, plz specify
Where do you normally buy chocolates from?
Your local kirana shops
Supermarkets like Big Bazaar
Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest rank)
Taste
Sweetness
Price
Calories
Brand of the chocolate
Packaging
Ingredients/ flavours
Which brand of chocolates you prefer?
Nestle
Cadbury’s
Amul
Foreign brands like Hershey’s
Any other, plz specify _______________________________________________
Why do you prefer that particular brand?
________________________________________________________________________________________________________________________________________________
Is there anything that you feel is lacking in your preferred brand of chocolates? If yes, plz describe ________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Do you think that the present choices available in chocolates are costly? If yes, what will be your ideal price range?
________________________________________________________________________________________________________________________________________________
Would you prefer to switch to chocolates of another brand if it is cheaper than your preferred brand without any change in quality & taste?
________________________________________________________________________________________________________________________________________________
If you were given a chance to prepare a new variety of chocolates what would you make? i.e any new flavours or ingredients that you wish for in chocolates.
________________________________________________________________________________________________________________________________________________
MARKET SURVEY FOR CHOCLATES
QUESTIONNAIRE FOR CONSUMERS
Name: _____________________________________________ Sex: _____________
Age group:
5-10 yrs
11-15 yrs
16-20 yrs
21- 30 yrs
31-40 yrs
40 yrs & above
Place of residence: ____________________________________________________
Occupation: __________________________________________________________
Monthly spending on clothes, eating out, hanging with friends etc _____________
In one word describe a foodstuff that says “Sharing your joy with people you love”
_____________________________________________________________________
What do you normally prefer to eat as a sweet item ___________________________
Do you like chocolates?
Very much
Okay okay
Not much
Not at all
How many times you buy chocolates?
Once every day
2- 3 times a week
Once a week
On special occasions only
Others, plz specify
Where do you normally buy chocolates from?
Your local kirana shops
Supermarkets like Big Bazaar
Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest rank)
Taste
Sweetness
Price
Calories
Brand of the chocolate
Packaging
Ingredients/ flavours
Which brand of chocolates you prefer?
Nestle
Cadbury’s
Amul
Foreign brands like Hershey’s
Any other, plz specify _______________________________________________
Why do you prefer that particular brand?
________________________________________________________________________________________________________________________________________________
Is there anything that you feel is lacking in your preferred brand of chocolates? If yes, plz describe ________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Do you think that the present choices available in chocolates are costly? If yes, what will be your ideal price range?
________________________________________________________________________________________________________________________________________________
Would you prefer to switch to chocolates of another brand if it is cheaper than your preferred brand without any change in quality & taste?
________________________________________________________________________________________________________________________________________________
If you were given a chance to prepare a new variety of chocolates what would you make? i.e any new flavours or ingredients that you wish for in chocolates.
________________________________________________________________________________________________________________________________________________