CONSUMER BUYING BEHAVIOUR

suneelkumar85

New member

pavithra_tt

New member
Concept

  • Consumer
  • Customer
Introduction – Consumer Behaviour

  • Meaning and Definition
  • Understanding Consumers for Brand Building
  • Economics
  • Buying Behaviour
  • Buying Decisions
Potential Influences on Consumer Buying Behaviour

  • Influence of Attitudes
  • Influence of Personality
  • Personal Values
  • Life Style Concept
  • Influence of Peer Group
  • Influence of Social and Economic Class
  • Influence of Family
Buyer Behaviour

  • Buyer Behaviour Model
  • How to Predict Buyer Behaviour
  • Decision Making
Purchases

  • Methods of Purchases
  • Process of Purchases
  • Results of Purchases
Case Study

  • Research Methodology
  • Profile of Hair - Oil Industry
  • Organization Profile
  • Data Collection and Analysis
  • SWOT Analysis
  • Findings
  • Conclusion
  • Recommendation

pls keep on uploading some sample projects... it really helpep me a lot....... thanku so much............ thanks a lot...............
 
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