plz share with me..the project it wud be of grt help......ty
Concept
- Consumer
Introduction – Consumer Behaviour
- Customer
- Meaning and Definition
- Understanding Consumers for Brand Building
- Economics
- Buying Behaviour
Potential Influences on Consumer Buying Behaviour
- Buying Decisions
- Influence of Attitudes
- Influence of Personality
- Personal Values
- Life Style Concept
- Influence of Peer Group
- Influence of Social and Economic Class
Buyer Behaviour
- Influence of Family
- Buyer Behaviour Model
- How to Predict Buyer Behaviour
Purchases
- Decision Making
- Methods of Purchases
- Process of Purchases
Case Study
- Results of Purchases
- Research Methodology
- Profile of Hair - Oil Industry
- Organization Profile
- Data Collection and Analysis
- SWOT Analysis
- Findings
- Conclusion
- Recommendation