[suaveboy]

Its a relative question and completely depends on the business you are in, the kind of profit margins you are reaping and the corrective measures you need to take to increase profit margins.

Layoff's, increased efficiency in operations, automation, structured processes, increase in sales targets, better brand communication, restructuring prices etc etc ...

Corrective measures are endless and applying the right ones to your business is what an entrepreneur would be looking at.

Shutting shops is the last thing that someone would want to do as there arent much options available after doing so