indrajit_v5
Par 100 posts (V.I.P)
Hi MPVs
One nice word doc on quite a lot of concepts of CB in a very simple manner..it includes...
Consumer Behavior and Marketing Strategy
Research Methods
Segmentation
Culture
Demographics and Social Stratification
Family Decision Making
Group Influences
Diffusion of Innovation
Perception
Learning and Memory
Motivation, Personality, and Emotion
Attitudes
Self-Concept, Situational Influences, and Lifestyle
Consumer Decision Making
Consumer Outlet Selection
Public Policy Issues
i hope u ppl will find it important...
One nice word doc on quite a lot of concepts of CB in a very simple manner..it includes...
Consumer Behavior and Marketing Strategy
Research Methods
Segmentation
Culture
Demographics and Social Stratification
Family Decision Making
Group Influences
Diffusion of Innovation
Perception
Learning and Memory
Motivation, Personality, and Emotion
Attitudes
Self-Concept, Situational Influences, and Lifestyle
Consumer Decision Making
Consumer Outlet Selection
Public Policy Issues
i hope u ppl will find it important...