|  management and business quiz -
June 12th, 2009
Who developed the 'Equity Theory' of job motivation in the 1960's?
J Stacey Adams
What does the selling acronym AIDA stand for?
Attention, Interest, Desire, Action
In business accounts and financial reporting, expenses which change according to scale of performance or usage or demand are known as what? Variable Costs
What are the four levels of learning evaluation defined in Donald Kirkpatrick's model?
1. Enjoyment;
2. Transfer of learning;
3. Application of learning;
4. Effect of application (or words to the same effect as these four definitions)
One of the most effective and efficient forms of marketing is abbreviated to the initials WOM; what is it?
Word Of Mouth
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