Hi Frnz!!!!
I need a help from all of you in making a project on Marketing comprising of following details....
launching a new product
Undertake the marketing environment analysis and assess the market opportunities available
Evaluate the current product portfolio,the target segment and the positioning being adopted by the company currently.
Determine the marketing mix for new product launch.
a. The new product offerings you will make.
b. The pricing strategy you will adopt for launching this product.
c. The promotional campaign you will carry out.
d. The marketing channel you will adopt for launching the product.
market research to establish the acceptance of the product as part of test marketing.
Establish the profitability of your proposal as a business plan.
Suggest an alternative strategy in case of failure
I therefore request you to kindly help me out in this regard ASAP.
Thanks
Gyan Sinha