CONSUMER PERCEPTION TOWARDS AFTER SALES SERVICE WITH REFERENCE

rvasu1981

New member
The present study was conducted in order to know the perception of the customer with respect to after sales services provided by the ‘Hero honda motors’ and to gauge the satisfaction of its consumers. Every customer tends to develop a certain image of the company after using the product. In this process, After Sales Services of the company also plays a major role. The complaints lodged by the customer if duly attended to and given a service in such a manner so that the product is trouble free for a considerable period of time, the customer feels satisfied and tends to become loyal to the company.
 

Attachments

  • consumer perception.doc
    597.5 KB · Views: 324
Top