| Re: Internet Banking -
December 4th, 2008
Suggestions: -
To prevent online banking from remaining an expensive additional channel that does little to retain footloose customers, banks must act quickly.
The first and most obvious step they should take is to see to it that the basic problem fueling dissatisfaction has been addressed.
After repairing this basic deficiency, banks must ensure that their services are competitive.
Obviously, it should include checking, savings and brokerage services, which anchor customers to the institution.
In addition, to meet the challenge of online brokerage and other new entrants, banks would need to add “supermarkets” selling products such as mortgage, mutual funds and insurance. |