Brand Valuation 100 Marks Project

sweta_agg79

New member
Hi...

I am in my last year of MBA...

I need help on 100 marks project. I am planning to work on Brand Valuation as my topic. Can anyone help me on the same.

Sweta
 

melroy88

New member
Kindly use the search button , which is in the upper right hand side , we do have some projects that may help you.
 

Kalpana Heliya

Par 100 posts (V.I.P)
Hello....

Can anybody help me with projects on Brand Valuation. As it will help me for my 100 marks project.

Sweta

Hi Shweta!!!

Brand Valuation is very critical n also of gr8 importance to organizations..as it gives the standing of the firm in that industry and aids them to predict future sales.Its one of my favorite topics;). The value of a Brand name is calculated as follows:Value of brand name ={(V/S)b-(V/S)g }* Sales .

Well m attaching some material on Brand Valuation..... one of which also include an illustration of Valuing a brand name: 'Kelloggs '.

Do let me know if someone requires guidelines on this topic...would love to help!! njoy!!!:SugarwareZ-234:
 

Attachments

  • Brand Value1.ppt
    470.5 KB · Views: 155
  • Brand Value.pdf
    93 KB · Views: 174
  • The Value of a Brand Name.doc
    38 KB · Views: 182

atumani99

Banned
speculative activity in futures markets could reinforce price
instability and volatility in essential commodities and lead to further
problems of food security.
Government interventions to artificially stabilise prices, on the
other hand, pre-empted the development of a market-based price risk
management system. In the recent
 

atumani99

Banned
speculative activity in futures markets could reinforce price
instability and volatility in essential commodities and lead to further
problems of food security.
Government interventions to artificially stabilise prices, on the
other hand, pre-empted the development of a market-based price risk
management system. In the recent
 

atumani99

Banned
development of commodity futures markets is being pursued actively
with support from governments. The World Bank initiative to devise
market-based approaches for dealing with commodity price risk has
provided a fresh impetus for research
 

atumani99

Banned
governments to disengage from costly, distortionary, and counterproductive
policies. At the national level, many countries have unilaterally
abandoned marketing boards that were once common for coffee, cocoa,
and other import crops—as well as long-standing food marketing
agencies.7 Others have
 

atumani99

Banned
growth of risk management centres, especially in areas where market
fragmentation impeded efficient pricing. UNCTAD (2002) notes that
well-organised commodity exchanges form natural reference points for
physical trade, and help the price discovery process. If a commodity
exchange manages to
 

atumani99

Banned
exchanges developed as physical transaction hubs where producers
delivered and sold their crops to buyers with storage facilities. Because
producers had little choice but to accept the spot offer price, most
exchanges were buyers markets. Market fragmentation—i.e., poor price
correlation among the regional
 

atumani99

Banned
exchange network. Electronic transaction models and instant price
dissemination systems have transformed these traditional market
arrangements. The new electronic exchanges broadcast multiple prices
from various spot and forward
 

atumani99

Banned
By disseminating a spectrum of instantly observable or transparent
prices, these exchanges have conferred pricing power to the producer
and aided institutional development, e.g., grading and warehouse
receipt systems, supply
 
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