[vengabeats]

Strengths

· High imagination and creativity support due to rich historical and cultural heritages, mythological sagas etc.
·Availability of latest technologies.
·Lower production rates, in comparison to US / UK markets.


weakness

·Shortage of Skilled Manpower. ·Warm response from Indian market.
·Field is still in the initial stages, yet to flourish in a major way.
·Only 36% of over one million animation software packages available in market are being used daily to produce commercial computer animation and visual effects due to lack of skilled labour.


Oppurtunities

· NASSCOM predicts a market of 15 $ billion in near future.
·Increasing demand due to its applications in media, entertainment, architectural, medical and educational fields.


Threats

·Serious competition from other Asian countries.
· Due to limited labor availability, high attrition rates.
·lower production costs and tighter margins