Hello guys,
I will be involved with the e-mba program in 2007-2008. These days Iam reading books regarding financial accounting and marketing to be familiar with the topics.
The book I have been reading about marketing is the publication of McGraw Hill. 850 pages of basic marketing. I do not feel any problem about understanding but I consider that whether it is necessary to prepare beforehand or not. If it is necessary do you have any superior source rather than athick book you can recommend to start from.
Thanks anyway,
Regards
PRESENTING U THE FULL PHILIP KOTLER IN COMPACT FORM................THE PRESENTATION CONSIST OF WHOPPING!!!!!!!!!1 450 SLIDES TAKING U TO ALL THE AREAS N ACPECTS OF THE MARKETING GOD PHILIP KOTLER......
thank you very much.. can any one help to suggest which is the book i can refer for sales management and advt management... and pls provide any notes for this topics...
thanx in advance...