[navin_c]

Certificate Program in Marketing

Requirements:

# MBA-MARK530 - Marketing Management
# MBA-MARK531 - New Product Development
# MBA-MARK533 - Managing Channels of Distribution
# MBA-MARK535 - B2B Marketing
# MBA-MARK539 - Marketing Research

Business Division
Field: Marketing
Course Title: Marketing Management
Course Code: MBA-MARK530
Level: Graduate
Description: This course introduces students to marketing strategy and management and provides a rigorous analytical framework for developing, pricing, distributing and promoting products and services. Emphasis is placed on developing the approaches and skills necessary to assess marketing opportunities by analyzing customers, competitors and the company ("3 Cs") and to design effective marketing programs by choosing and applying appropriate strategies for pricing, promotion, place and product ("4 Ps"). The course explains marketing's role and its linkages with other functions and the firm's strategy, and introduces and argues the need for a market orientation in company planning and thinking. The focus is on identifying, analyzing and solving marketing problems, and students are provided with opportunities to present and defend their own marketing analyses and recommendations. Lectures, cases and classroom discussion are used to develop themes and issues.
Prerequisites:
Offered: Quarter Two
# Programs: Certificate Program in Marketing
# MBA in Banking and Finance
# MBA in Entrepreneurship
# MBA in Management
# MBA in Marketing