[navin_c]

Mba in Marketing Specialization
Prepare yourself to meet the diverse set of marketing challenges present in today's competitive business environment, from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing and distribution operations. This online MBA Marketing specialization is designed to enhance your skills in such marketing-focused areas as market research, consumer behavior, product development, and relationship management, while expanding your core business knowledge and skill areas to build the perspective you need to interact effectively with executive management as a strategic partner. You will have the opportunity to synthesize and apply what you have learned into a final marketing plan. People who choose this specialization are often pursuing management and director-level positions in marketing, sales, advertising, corporate communications, events, or public relations departments or firms. This program can be completed in two years.

MBA Business Core
The business core delivers the traditional MBA disciplines in courses such as marketing, operations, strategy and finance.

MBA Coaching Process
Our Professional Effectiveness CoachingSM process allows you to work with a professional coach to define and develop the skills you need to become a more effective leader. Our coaches help you facilitate your growth and performance in your current job, while positioning you to advance toward your career goals.

Core Courses
MBA6010 and MBA6020 must be taken first and in sequence.
MBA6010 - Professional Effectiveness: Stretch, Impact, Reposition
MBA6020 - Leading for Results
MBA6110 - Marketing and Brand Management
MBA6130 - Operations and Process Management
MBA6140 - Applied Managerial Statistics
MBA6150 - Accounting
MBA6160 - Financial Management*
MBA6180 - Managing Information Assets and Technology
MBA6190 - Strategy
Specialization Courses
Choose four from the following courses
MBA6112 - Market Research*
MBA6114 - Consumer Behavior*
MBA6116 - New Product Design and Development*
MBA6118 - International Marketing*
MBA6120 - Sales and Customer Relationship Management
Elective Courses
Choose two from the following courses
MBA6120 - Sales and Customer Relationship Management
MBA6210 - Building Relationships
MBA6220 - Developing and Coaching Others
MBA6230 - Leading Teams
MBA6240 - Facilitating Change
MBA6250 - Leveraging Workplace Diversity
MBA6260 - Negotiating for Results
MBA6270 - Regulatory and Ethical Environment of Business
Capstone Course (taken during learner's final quarter)
MBA6310 - Marketing Capstone: Judgment, Planning, and Action*