|  Brand Audit- Hindustan times Vs Times of India -
August 3rd, 2008
Hi!
This presentation is prepared for Ogilvy&Mather Pvt Ltd,Gurgoan.
Contents:-
Physical attributes:
What people, places and colors associate with the brand.?
Symbols:
What does the brand symbolize?
Related Brands:
What sort of brands does it relate to, how much efficacy does the communication has in brand building ?
Brand personality:
So, if the brand had a mood, what would it be? What exactly is the brand to a user?
Emotional associations:
What feeling does the brand evoke and how much has it been able to move beyond the functional benefits into the consumer’s life |