[projects4mp]

EXECUTIVE SUMMARY

The packaged drinking water industry is in the growth stage. A number of leading players have emerged such as Bisleri, Aquafina, Bailey, and Kinley. There are other significant players like Yes, Ganga, Himalayan and many others.

Foreign players in the local market such as Evian and Perrier also characterize the industry. At present, the Indian market is also less organized and not much branded.
In this context, the industry needs to be studied to find the structure in terms of players, substitutes and others factors governing the success of leading players. This report attempts to study the following:

Market Study
Packaged drinking water market in terms of major players, market size, growth, and market shares of players, segmentation statements and positioning of the various products available.

Consumer Study
The consumer segments and their habits and practices also have been studied along with packaging technologies available and the importance of distribution and logistic networks.

Strategies
To analyse the reasons for success and make a set of best practices and strategies for the players. The company profiles also need to be studied to be able to cross-compare and make deductions as to what are the best practices existing.