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Docs as brand endorsers-Good or bad?
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deepakraam
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Docs as brand endorsers-Good or bad? - May 9th, 2008

Recently,Pepsi has roped Docs to endorse two of its products,namely Oats and Tropicana.Is this good or Bad?

View: Good

There is nothing wrong in Doctor endorsing a health drinks.These kinda endorsements are good to make ppl to move towards healthy drinks and it also helps in the brand image of Pepsi,which was still considered a cola company.

Counter view:Bad
After Bollywood stars the Doctors are donning the new role of brand endorsers.This is more commercialized.Why should they endorse a particular product.There are lot of good products like Dettol available in the market.Why should they endorse a particular brand.They can give advise or rather endorse abt a particular food product bt they shouldn't advertise a particular product.This is good marketing strategy from Pepsi

Pour your thoughts.

-Deepak.
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