[Rohan19]

niche marketing is a marketing that is done keeping in mind the needs & demands of a particular segment or section of customers.for e.g i did my summer training from moser baer which works on the concept of b2b business model which is a niche marketing where the customers of the company are basically from business fraternity...Moser baer is one the fastest growing company of india.it is basically a manufacturing unit, which manufactures blank & replicated cds & dvds. it has also ventured into media & entertainment business with the same strategy.