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Event Name: Social Media and Online Public Relations
   
Event Description: Workshop Overview

This 2-day workshop will provide you with a comprehensive understanding of how to use the latest and most popular social media tools and technologies to build your brand, boost your following and attract customers. You will also learn how to work with highly influential online content creators such as bloggers and journalists, including how to create materials for their use, how to pitch ideas to them, and how to leverage the coverage you receive into further visibility in social media.

You will learn how to create a social media campaign and online public relations plan. In addition, by creating social media policies, it will allow members in your organization to participate in social media while protecting your interest. Since you need to demonstrate the value of social media and online PR to senior executives, you will learn how to measure and monitor the success of your campaign. You will learn what legal and regulatory constraints corporations face when they use social media marketing techniques, and how to diffuse online crises when they occur, quickly and effectively.


For more information, please contact:
Name: Amy Chua
Email: [email protected]
Subject Title: Social - MgmtPara
   
Event Date/Time: Monday 18 July 2011 8:30 AM to Tuesday 19 July 2011 5:00 PM
   
Venue: JW Marriott Hotel
   
Website: http://www.unistrategic.com
   
Location: , Malaysia
   
Industry: Public Relations and Communications
   
Event Type: Workshops
 
   
Orgnaization: UNI Strategic Pte Ltd
 
 
 
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Sunanda K. Chavan
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UNI Strategic
Marketing Executive
UNI Strategic Pte Ltd
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