(1888PressRelease) According to a survey published by E-commerce, one of the most important online trends is a move towards a more and more personalised customer experience. Ben Lambert at Strategic Five Marketing encourages businesses to consider the variety of their shoppers' requirements on- and offline, in order to keep up with the competition in the coming years.
Research shows that consumers demand a more personalised, convenient and budget-friendly shopping experience with the aid of mobile technology. IBM's 2012 Smarter Consumer Survey looks at the purchasing trends and shopping habits of 1,800 UK customers and reports that mobile shopping has more than doubled over the past year to 138% (marketingweek.co.uk). "Companies now have fantastic opportunities to use this knowledge to their advantage and offer consumers the comfortable and personalised shopping experience they are looking for", says Ben Lambert, entrepreneur and Managing Director at Strategic Five Marketing.
There is great potential in personalised online marketing. The idea is to connect with individual consumers and to detach from the limitations of a one-size-fits-all approach (pauldunay.com). Ben Lambert at Strategic Five Marketing explains: "Everyone is different and has different needs and habits when it comes to shopping. The secret is to collect the relevant information using the right technology, in order to provide a unique and personalised shopping experience for consumers, online and offline."
The E-commerce survey reveals that 35% of brands have adapted to the new digital trend, either through mobile apps or by using responsive-design to automatically show consumers the optimised version on the site for their device (thisisnumero.com). "It is crucial that businesses combine both, their online and offline marketing in order to increase sales and their return on investment", says Ben Lambert. Companies can learn through their online presence about the way people shop. Strategic Five Marketing uses such online statistics, data about buying behaviour and feedback to further improve their marketing strategies in order to focus on an even more personalised and tailored service when talking to consumers face-to-face.
Ben Lambert at Strategic Five Marketing states: "Any knowledge gained about consumers can be helpful. Data can be collected with new technology or simply through direct communication. The importance is to use it wisely." Strategic Five Marketing is an outsourced sales and marketing company based in Birmingham and specialises on promoting products and services on their clients' behalf directly to the consumer. "Our experienced salesrepresentatives
can transform online data provided by our clients into a personalised and unique shopping experience for each individual customer", explains Ben Lambert. By combining online data from their clients with their offline presentation directly to the consumer, Strategic Five Marketing has seen an increase in sales by 21%.