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Category: Case Study » Cases in Marketing
created 2 day(s) ago - updated 2 day(s) ago by Ayesha Shaikh
0 comments, 28 views

NIKE, Inc. was founded as an importer of Japanese shoes in 1962, the founders, Bill Bowerman...
Category: Case Study » Cases in Operations
created 2 day(s) ago - updated 2 day(s) ago by Ayesha Shaikh
0 comments, 13 views

Maruti Suzuki is one of the leading automobile manufacturers of India, and is the leader in the...
Category: Marketing » Marketing Ethics
created 2 day(s) ago - updated 2 day(s) ago by Ayesha Shaikh
0 comments, 20 views

Although people often think of marketing as synonymous with advertising or salesmanship, it is...
Category: Case Study » Cases in Marketing
created 2 day(s) ago - updated 2 day(s) ago by Ayesha Shaikh
0 comments, 16 views

This presentation contains forward-looking statements that reflect Toyota’s plans and...
Category: Marketing » Product Management
created 2 day(s) ago - updated 2 day(s) ago by Ayesha Shaikh
0 comments, 22 views

Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its...
Category: Entrepreneurship » Managing Sectoral Enterprises- Agri and Services
created 2 day(s) ago - updated 2 day(s) ago by Ayesha Shaikh
0 comments, 21 views

Transaction Utility theory was propounded by Thaler to explain that the value derived by a...
Category: Marketing » Marketing Management
created 5 day(s) ago - updated 5 day(s) ago by Ayesha Shaikh
0 comments, 52 views

Study on Lenovo‟s developmental strategy plan is the application and development of strategic...
Category: Marketing » Marketing Management
created 5 day(s) ago - updated 5 day(s) ago by Ayesha Shaikh
0 comments, 74 views

Banking Industry is one of the most important service industries which touches the lives of...
Category: Case Study » Cases in Operations
created 5 day(s) ago - updated 5 day(s) ago by Ayesha Shaikh
0 comments, 33 views

Globalization, liberalization and privatization are the three most spoken words in today‟s...
Category: Marketing » Marketing Management
created 5 day(s) ago - updated 5 day(s) ago by Ayesha Shaikh
0 comments, 34 views

The marketing mix is the combination of marketing activities that an organization engages in so...
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