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Category: Marketing » Marketing Management
created 4 day(s) ago - updated 4 day(s) ago by Smartchap MP
0 comments, 62 views

This stakeholder group includes wheat grower groups, the National Association of Millers, and...
Category: Marketing » Marketing Management
created 4 day(s) ago - updated 4 day(s) ago by Smartchap MP
0 comments, 69 views

Before analysing the latest trends in the South African cold beverage market, it would be prudent...
Category: Marketing » Marketing Management
created 4 day(s) ago - updated 4 day(s) ago by Smartchap MP
0 comments, 79 views

Prime Minister Manmohan Singh recently talked about his vision for rural India: "My...
Category: Marketing » Marketing Management
created 4 day(s) ago - updated 4 day(s) ago by Smartchap MP
0 comments, 59 views

One of the fundamental principles of marketing is the concept of market segmentation. Sometimes...
Category: Marketing » Marketing Management
created 4 day(s) ago - updated 4 day(s) ago by Smartchap MP
0 comments, 36 views

Color is ubiquitous and is a source of information. People make up their minds within 90 seconds...
Category: Case Study » Cases in Marketing
created 8 day(s) ago - updated 8 day(s) ago by Krunal Dhabhi
0 comments, 62 views

Three days ago, the big giants like Flipkart, Amazon received a serious threat from the...
Category: Marketing » Marketing Management
created 8 day(s) ago - updated 8 day(s) ago by Krunal Dhabhi
0 comments, 119 views

A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the...
Category: Marketing » Strategic Marketing
created 8 day(s) ago - updated 8 day(s) ago by Krunal Dhabhi
0 comments, 75 views

In the early 1990s global communication networks and information technology (IT), especially the...
Category: Marketing » Marketing Mix
created 8 day(s) ago - updated 8 day(s) ago by Krunal Dhabhi
0 comments, 76 views

Flipkart is a private company founded by Binny Bansal and Sachin Bansal. Established in the year...
Category: Marketing » Marketing Management
created 8 day(s) ago - updated 8 day(s) ago by Krunal Dhabhi
0 comments, 73 views

The Indian e-commerce market was worth 75,000 crore, in 2013, according to a joint report by KPMG...
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